Devote is an imaginative pop-up store offering jewelry created by underground designers who push the boundaries of jewelry design. The diverse and organic selection of rings are emphasized through their interweaving with a straight forward and geometric typeface. While the border of type conveys a sense of structure to compliment the focus towards the complex center. The screenprint medium and halftone textures emphasize the nature of Devote, and their break away from the “Vogue-esque” high contrast serifs and crisp-white backgrounds. Similar to making conscious decisions in supporting designers unheard of, the composition and medium allows passerby’s to spend a few more seconds than usual to consciously take in the information.