Become a
Better Human
Post-COVID19

Become a Better Human Post-COVID19 is a social initiative that combines notes of satire but also sincerity during the coronavirus pandemic. The simple ‘yes-or-no’ questions communicates an easy task that ironically contrasts the complex nature of self-realization and self-improvement. Through typography, symbolism and color, the campaign’s 70’s theme emphasizes this satirical quality by making it seem familiar, as if it had already happened in the past and is easy to overcome. Meanwhile, the thought-provoking aspect of the questions are designed to bring genuine light towards realizing one’s privileges and insecurities during this pandemic. Become a Better Human Post-COVID19 aims to bring light into self-realization and come out of COVID19 a better, more informed version of you.

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